Vail Resorts
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My Epic App
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Hospitality & Travel
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Mobile App
Connecting 2M guests to an elevated mountain experience.
Digital Strategy
Experience & UI Design
Web, App & Product Engineering
Platform Architecture
eCommerce & Loyalty
Data Unification
Motion Design
AR, VR & IoT
AI & Agentic Engineering
POCs & Prototypes
Experiential AI Pilots
Innovation Sprints
Challenge.
A world-class mountain experience held back by an off-the-shelf platform.
Vail Resorts needed to evolve beyond a rigid, white-label digital platform to deliver a seamless, modern mobile experience. Guests expected an intuitive and personalized experience, enabling self-service, and tools that matched the realities of a mountain environment: intermittent connectivity, high density usage, and dynamic trip needs.
This presented an opportunity to reimagine Vail's digital foundation as a flexible, data-driven experience platform, one that empowers guests with personalized guidance, and mirrors the rhythm of life on the mountain.
Challenge.
A world-class mountain experience held back by an off-the-shelf platform.
Vail Resorts needed to evolve beyond a rigid, white-label digital platform to deliver a seamless, modern mobile experience. Guests expected an intuitive and personalized experience, enabling self-service, and tools that matched the realities of a mountain environment: intermittent connectivity, high density usage, and dynamic trip needs.
This presented an opportunity to reimagine Vail's digital foundation as a flexible, data-driven experience platform, one that empowers guests with personalized guidance, and mirrors the rhythm of life on the mountain.
Solution.
A custom intelligent ecosystem that unifies every digital and physical touchpoint on the mountain.
We reimagined the My Epic App from the ground up, replacing the legacy platform with a scalable React Native foundation and a single intelligent home screen that surfaces the right content, offers, and services for every guest at every moment. From BLE-enabled lift passes and an AI-powered concierge to a first-of-its-kind gear membership, every feature was built to drive both guest delight and measurable business results.
Solution.
A custom intelligent ecosystem that unifies every digital and physical touchpoint on the mountain.
We reimagined the My Epic App from the ground up, replacing the legacy platform with a scalable React Native foundation and a single intelligent home screen that surfaces the right content, offers, and services for every guest at every moment. From BLE-enabled lift passes and an AI-powered concierge to a first-of-its-kind gear membership, every feature was built to drive both guest delight and measurable business results.
User Acquisition YoY
Mobile Pass Use + YoY
Total Users
My Epic Home
An intelligent home base that delivers what matters most.
My Epic Home serves as the unified entry point into the resort's full digital ecosystem, surfacing the most relevant gear, lessons, offers, and services based on real-time guest context. For guests, it means less friction and a home screen that anticipates their needs. For the business, it means higher engagement, more cross-sell opportunities, and increased app-driven revenue.
My Epic Home
An intelligent home base that delivers what matters most.
My Epic Home serves as the unified entry point into the resort's full digital ecosystem, surfacing the most relevant gear, lessons, offers, and services based on real-time guest context. For guests, it means less friction and a home screen that anticipates their needs. For the business, it means higher engagement, more cross-sell opportunities, and increased app-driven revenue.
Bluetooth Digital Passes
Frictionless lift access and real time insights.
With hands-free scanning enabled by Bluetooth Low Energy technology, guests can skip ticket windows and head straight to the chair, reducing wait time and operational load. The experience is seamless, pocket-based access, and real-time stats like vertical feet and lift rides, elevating the day from functional to fun.
Bluetooth Digital Passes
Frictionless lift access and real time insights.
With hands-free scanning enabled by Bluetooth Low Energy technology, guests can skip ticket windows and head straight to the chair, reducing wait time and operational load. The experience is seamless, pocket-based access, and real-time stats like vertical feet and lift rides, elevating the day from functional to fun.
My Epic Assistant
Your on-mountain AI and expert-powered concierge
The My Epic Assistant brings resort intelligence into the guest’s pocket, answering questions, guiding decisions and reducing dependence on line/counter staff. We’re building the foundation for proactive, AI-driven offers, instantaneous guidance on where to rent, where to dine, what lesson to join, ultimately turning a complex mountain trip into an effortless journey.
My Epic Assistant
Your on-mountain AI and expert-powered concierge
The My Epic Assistant brings resort intelligence into the guest’s pocket, answering questions, guiding decisions and reducing dependence on line/counter staff. We’re building the foundation for proactive, AI-driven offers, instantaneous guidance on where to rent, where to dine, what lesson to join, ultimately turning a complex mountain trip into an effortless journey.
My Epic Gear
An industry-first gear membership
My Epic Gear transforms gear ownership and rental into a flexible, app-driven membership. Guests receive personalized recommendations, reserve their preferred gear, and get it delivered to their accommodations or slope side, all through an annual subscription service in the app. For the business, this opens a new line of revenue, improves guest LTV, and uses existing infrastructure to improve margins. For the guest, it’s flexibility, convenience and premium gear, tailored to their needs and the mountain, without the burden of ownership.
My Epic Gear
An industry-first gear membership
My Epic Gear transforms gear ownership and rental into a flexible, app-driven membership. Guests receive personalized recommendations, reserve their preferred gear, and get it delivered to their accommodations or slope side, all through an annual subscription service in the app. For the business, this opens a new line of revenue, improves guest LTV, and uses existing infrastructure to improve margins. For the guest, it’s flexibility, convenience and premium gear, tailored to their needs and the mountain, without the burden of ownership.
Ski & Ride School
A next-level Ski & Ride School experience.
As part of a broader effort to shape the future of ski resort technology, we integrated ski and snowboard lessons directly into the app experience. Digital lesson check-in, real-time lesson updates, photo sharing, skills tracking, and milestone badges eliminate the friction that's plagued resort ski schools for decades. The result drives deeper guest engagement, strengthens loyalty — especially for families — and gives the business rich data to optimize lesson offerings and retention strategies.
Ski & Ride School
A next-level Ski & Ride School experience.
As part of a broader effort to shape the future of ski resort technology, we integrated ski and snowboard lessons directly into the app experience. Digital lesson check-in, real-time lesson updates, photo sharing, skills tracking, and milestone badges eliminate the friction that's plagued resort ski schools for decades. The result drives deeper guest engagement, strengthens loyalty — especially for families — and gives the business rich data to optimize lesson offerings and retention strategies.
Future Visioning
Setting the Vision
We redefined the mountain experience by establishing a long-term vision and unifying every digital and physical touchpoint into a single, intelligent ecosystem that drives both guest delight and operational efficiency. With a scalable React Native foundation and My Epic Home as the single entry point, every interaction becomes intuitive, personalized, and connected — from BLE-enabled passes and real-time content to tailored gear, lessons, and experiences.
Future Visioning
Setting the Vision
We redefined the mountain experience by establishing a long-term vision and unifying every digital and physical touchpoint into a single, intelligent ecosystem that drives both guest delight and operational efficiency. With a scalable React Native foundation and My Epic Home as the single entry point, every interaction becomes intuitive, personalized, and connected — from BLE-enabled passes and real-time content to tailored gear, lessons, and experiences.
“
The app works perfectly, was super simple to use and looks really great. You and your teams were a key component in shaping this experience for our guests...I'm very grateful for your partnership, support and crazy ideas.
Melissa Smith, Vail Resorts
“
The app works perfectly, was super simple to use and looks really great. You and your teams were a key component in shaping this experience for our guests...I'm very grateful for your partnership, support and crazy ideas.
Melissa Smith, Vail Resorts
