Michael J. Fox Foundation
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Hospitality & Travel
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Mobile App
Moving closer to a cure through community
Digital Strategy
Experience & UI Design
Web, App & Product Engineering
Platform Architecture
Brand Development
Motion Design
Illustration
Challenge.
Serving everyone affected by Parkinson's through one digital home
The Michael J. Fox Foundation is the world's largest non-profit funder of Parkinson's research — but their digital presence wasn't keeping pace with their mission. They needed a flagship website built around the diverse needs of patients, loved ones, researchers, clinicians, and industry partners. At the same time, they saw an opportunity to do something no Parkinson's organization had done before: launch a large-scale, longitudinal online clinical study that could collect real-world patient data and share it with researchers worldwide.
Challenge.
Serving everyone affected by Parkinson's through one digital home
The Michael J. Fox Foundation is the world's largest non-profit funder of Parkinson's research — but their digital presence wasn't keeping pace with their mission. They needed a flagship website built around the diverse needs of patients, loved ones, researchers, clinicians, and industry partners. At the same time, they saw an opportunity to do something no Parkinson's organization had done before: launch a large-scale, longitudinal online clinical study that could collect real-world patient data and share it with researchers worldwide.
Solution.
A redesigned flagship site and a first-of-its-kind clinical study platform
We partnered with the Foundation on two parallel initiatives: a complete redesign of MichaelJFox.org built around an optimistic, accessible design system — and the conception and creation of Fox Insight, their first online clinical study. Fox Insight invites people with Parkinson's and their loved ones to share real-world data every 90 days for up to five years, contributing to a dataset that's now shared with researchers worldwide. Together, the two platforms serve every audience the Foundation touches — from newly diagnosed patients to global research partners.
Solution.
A redesigned flagship site and a first-of-its-kind clinical study platform
We partnered with the Foundation on two parallel initiatives: a complete redesign of MichaelJFox.org built around an optimistic, accessible design system — and the conception and creation of Fox Insight, their first online clinical study. Fox Insight invites people with Parkinson's and their loved ones to share real-world data every 90 days for up to five years, contributing to a dataset that's now shared with researchers worldwide. Together, the two platforms serve every audience the Foundation touches — from newly diagnosed patients to global research partners.
MichaelJFox.org
An optimistic design system for a complex audience
We began with a full rebrand exercise — creating a design system that's warm, credible, and adaptable enough for the Foundation's in-house team to maintain and evolve. Every page is designed around progressive disclosure and a conversational tone, giving visitors — whether a newly diagnosed patient or a pharmaceutical research partner — a sense of calm and control as they navigate a difficult subject.
MichaelJFox.org
An optimistic design system for a complex audience
We began with a full rebrand exercise — creating a design system that's warm, credible, and adaptable enough for the Foundation's in-house team to maintain and evolve. Every page is designed around progressive disclosure and a conversational tone, giving visitors — whether a newly diagnosed patient or a pharmaceutical research partner — a sense of calm and control as they navigate a difficult subject.
Storytelling
Michael's story and the Foundation's milestones, side by side
The Foundation is inseparable from Michael J. Fox's personal story. We designed an interactive timeline that weaves together his career, his diagnosis, and the Foundation's research milestones — making it easy for any visitor to understand why this work matters and how far it's come.
Storytelling
Michael's story and the Foundation's milestones, side by side
The Foundation is inseparable from Michael J. Fox's personal story. We designed an interactive timeline that weaves together his career, his diagnosis, and the Foundation's research milestones — making it easy for any visitor to understand why this work matters and how far it's come.
Fox Insight
The first online clinical study for Parkinson's disease
Fox Insight is a web application where people with Parkinson's and their loved ones complete study visits every 90 days — tracking symptoms, daily activities, and quality-of-life factors over up to five years. The platform was designed with Parkinson's patients in mind: large click targets, minimal fine motor requirements, clear language, and a save-as-you-go structure that reduces cognitive load. When combined across 30,000+ participants, that data becomes one of the largest real-world Parkinson's datasets in existence.
Fox Insight
The first online clinical study for Parkinson's disease
Fox Insight is a web application where people with Parkinson's and their loved ones complete study visits every 90 days — tracking symptoms, daily activities, and quality-of-life factors over up to five years. The platform was designed with Parkinson's patients in mind: large click targets, minimal fine motor requirements, clear language, and a save-as-you-go structure that reduces cognitive load. When combined across 30,000+ participants, that data becomes one of the largest real-world Parkinson's datasets in existence.
